Tag Archive | "Advertising"

Boomer consumers warrant courting

As they have at every previous stage of their lives, boomers will continue to profoundly change the lifestyle, consumer and career models from what they had been before.

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Scooter ads face scrutiny from government doctors

By Matthew Perrone WASHINGTON — TV ads show smiling seniors enjoying an “active” lifestyle on a motorized scooter, taking in the sights at the Grand Canyon, fishing on a pier and high-fiving their grandchildren at a baseball game. The commercials, which promise freedom and independence to people with limited mobility, have driven the nearly $1 [...]

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AARP launches campaign to preserve health and retirement security

Washington, DC, May 4 — With the national debate heating up on raising the debt ceiling, today AARP launched a new campaign to fight proposals that contain arbitrary limits, caps or triggers that would result in harmful cuts to critical Social Security and Medicare benefits that millions of Americans count on. The campaign includes a [...]

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